The creators of the new film "Bridesmaids" have gone all out for marketing: I've seen several industrial garage doors with ads for the movie in my neighborhood alone.
The film has been doing very well at the box-office, better than some have expected. I'm surprised they're surprised: what, like movies about women can't do well? It seems to me that the entertainment industry keeps on being surprised every single time a movie about women performs well. They should be used to it by now. Movies about women do well. Get over it.
The films is, however, advertised as proof that "chick flicks don't have to suck". Sucky chick flick are thought to originate from the idea that women will go to see pretty much any movie about men, but men will not go see a movie about women. The idea for Bridesmaids is that men will like it just as much as women, because it's raunchy.
We'll see if that's the case. If their promise of a gneeral crossover appeal holds, we should see men telling other men, by word of mouth, that the movie is entertaining and they should go see it.
It's pretty hard to discuss this topic without mentioning Christopher Hitchens' famous (or infamous) rant in 2007 aout "Why Women Aren't Funny." He jumps off with the idea that men have a basic biological drive to make women laugh, but the reverse is not true, since women have to invest so much more in reproduction and therefore are the more choosy of the two halfs of a mating couple. He claims the "fairer sex" can't go for filth.
Hopefully Bridesmaids will take a big one on that.
Though sometimes I wonder if we should be holding up the Apatow movies as the holy grail of funny, and comparing women to that. I find Tina Fey much, MUCH funnier than any Apatow movie. But there you go.
Get a free, in-home, no obligation quote from a trained garage door specialist who will come to your home and take measurements.
Call: (800) 893-1107
or fill out form below.